Why some ideas survive and others die

Not really news, but undoubtable a worthy tip. Made to stick is one of the best (text)books I've read last year.

The authors lay open the common things behind sticky ideas, be it in teachings, or especially marketing of any kind. They manage to stripp it down to six concepts.

What sounds a bit like a dry topic, is really well written and fun to read. So I can recommend the book to anyone in marketing, user research, journalism or similar.